This annual report was created for Boston Beer Company highlighting the company’s accomplishments and accolades of 2011. Pride and tradition are the foundation of this American brewery, which is most known for the Samuel Adams beer. As photographer and art director, I organized photo shoots and created minimalist layout designs to showcase their products and reflect the quality of their brand. I also utilized several photos from professional photographer, Michael Meeks. The choice of American typefaces, Caslon and Gotham, keeps with the American tradition I portrayed throughout the report.